As Hollywood warms up to creators, a YouTube exec described how its sponsorships pitch can benefit creators.

The Buffalo Bills do not want to be on “Hard Knocks.” They are not proud to be chosen for “Hard Knocks.” They did not seek to ...

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions ...

Randomized control trials (RCTs) remain the gold standard in measuring the incremental impact of marketing. They work by ...

Content Spotlight leveraged generative AI and content marketing to get new clients. After leveraging generative AI, Content Spotlight formed new partnerships and negotiations with Tech Mack News on ...

Google claims that AI Overviews generate ad revenue equal to traditional search results. What this means for your marketing ...

Financial institutions are using intelligent automation to optimize productivity, reduce costs, transform insights, and ...

From trackside branding to flavor-fueled fan activations, the beverage giant is doubling down on high-octane engagement – and it's not the only one.

The incident has raised questions about the overreach of copyright enforcement and its use as a tool of intimidation against ...

In Thailand, she wakes up naturally at 6 a.m., goes to the gym, and doesn't start work until 11 a.m. In the evening, she ...

These eight words are generally not allowed in marketing materials: best, worst, most, least, highest, lowest, always and never.

MNTN targets TV ad revolution for smaller brands with data-driven solutions. Strong growth excites, but high risks warrant caution. Read the latest IPO analysis on this stock here.