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TAG Heuer’s Formula 1 Chronograph Collection is Back and Bolder Than Ever
TAG Heuer Formula 1 Collection has been announced at LVMH Watch Week. The new collection features four chronographs and ...
Inside Tag Heuer's $1 Billion Formula 1 Deal
We spoke to the Swiss brand's chief marketing officer, George Ciz, and heritage director, Nicholas Biebuyck, about the move ...
TAG Heuer's Partnership with Formula 1 Enters a New Era
Moving on from Ferrari in 1979, Heuer turned to McLaren, a partnership that would become one of the longest in F1 history.
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Introducing: Five New Versions Of The TAG Heuer Formula 1 Chronograph In Titanium (Live Pics)
TAG Heuer marks its big return to F1 with the new Formula 1 Chronograph in titanium ✓ With a fresh case design and an ...
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Tag Heuer Returns as Official Timekeeper for Formula 1
Fast forward to the early years of F1 in the ’50s, and Heuer, as it was then known, produced chronograph wristwatches. It was during the ’60s when its logo first appeared on an F1 racing car, and a ...