Pompompurin is currently dominating the Sanrio Character Ranking, but what's the deal with the cute pudding dog?

Labubu figures are so popular that travelers are literally taking out insurance packages on the furry critters in case they get stolen.

Hello Kittyhas been known as Japan's cutest mascot for decades, but a new adorable character is threatening the feline's fame ...

When Hello Kitty met Junji Ito last year, fans of cute mascots and horror manga alike were stunned and totally obsessed. The unexpected mashup turned the sweet Sanrio lineup into nightmare-fuel ...

This artist defrosts our childhood iconography and packs it with dynamite.

These theme parks in Japan may not be as famous as USJ or Disneyland, but they’re certainly unique and just as thrilling.

romance and a detective story while perpetually donned in their Hello Kitty mascot costume. The other four actors rotate through the same characters while an onstage screen (television ...

Lush and Sanrio have also had fun matching the mascots to certain sweet scents. The Hello Kitty bath bomb, for instance, is scented with notes of Snow Fairy and Milky Bath for a fresh-baked and ...

Like his tiger mascot, this one incorporates the ... a global sensation and one of Sanrio’s most popular characters alongside Hello Kitty, is an unrepentant nihilist. He clings to his eggshell ...

Once a niche character born from postwar reinvention, Hello Kitty has become a national icon ... in kawaii fashion were deployed as cultural mascots at international expos.

with the lore of the character being a bit deeper than many would expect. Here’s a few things you might not know: That’s right, the infamous Sanrio mascot actually has a sister. Her name is Mimmy, and ...