The brand’s new logo is as serendipitous as it is straightforward, but no less sublime. It almost feels like an intervention ...

That said, carb-counting is here to stay, so into the fray jumps Heineken Light, billed by its creators as "surprisingly smooth." Smooth is more a description of texture than taste, and in the ...

NEW YORK, March 21 (Reuters) - Brewer Heineken NV expects sales volume of its light beer, which it launched in the United States last March, to exceed one million hectoliters this year, a senior ...

WHITE PLAINS, N.Y. (AP) — Heineken has removed a commercial for its light beer after some complaints that it was racist. The ad featured a bartender sliding a bottle of Heineken light.

Heineken CEO Dolf van den Brink discussed Monday what he thinks brands should do in terms of marketing after Bud Light received backlash for its partnership with transgender influence Dylan Mulvaney.

Heineken CEO Dolf van den Brink discussed Monday what he thinks brands should do in terms of marketing after Bud Light received backlash for its partnership with transgender influencer Dylan Mulvaney.

“While we feel the ad is referencing our Heineken Light beer, we missed the mark, are taking the feedback to heart and will use this to influence future campaigns." Chance the Rapper, one of the ...

previous expectations of growth in mid-single digits. It said the successful launch in the U.S. of Heineken Premium Light, with volumes above the 400,000 hectoliter (84.5 million) target for the ...

Heineken’s chief executive says the company has learned lessons from the social media controversy around a campaign for rival beer Bud Light — but still believes businesses should stand up for ...

WHITE PLAINS, N.Y. — Heineken has removed a commercial for its light beer after some complaints that it was racist. The ad featured a bartender sliding a bottle of Heineken light. The bottle ...

Could the social problems of the world be resolved over a drink? Maybe not, but a new Heineken commercial suggests that a good cold beer might help bridge divides between people with polar ...