Elon Musk’s artificial intelligence startup xAI launched a Grok app as it seeks to catch up to rivals like Google and OpenAI.

The app is called Grok, which is also the name of the AI language model developed by xAI. Users noticed the app in Apple’s App Store early Thursday.

I've always been a bit intrigued by Grok because of the name. Grok was coined by Robert Heinlein, one of my very favorite science fiction writers. I fully credit Heinlein with twisting my young brain.

Last April, Elon Musk, the billionaire owner of X, teased a mysterious "Unhinged Mode" for X's AI-powered chatbot, Grok. Nearly a year later, xAI, the Musk-owned company behind Grok, has updated ...

If you buy through a BGR link, we may earn an affiliate commission, helping support our expert product labs. A little over a year after xAI announced Grok, X’s AI-powered assistant, it’s now ...