It's all so predictable. Every time the internet focuses in on yet another rebranding catastrophe, certain voices on social ...

Adidas is known for its athlete collaborations, often marking the occasion with a new logo, but impressing sports fans and ...

There’s a reason for that: Simplicity is frequently cited as one of the key features of good logo design. After all, too many elements can distract from the message and memorability of the logo ...

Everyone has different ideas of what constitutes good logo design, and it’s unlikely that your team will all have similar experiences with graphic design. What sort of limits should you set on ...

Bad logo design jumps on a trend and rides it to the bitter end. A good logo stands the test of time. It may be tweaked here, refined there, updated for modern sensibilities and expectations.

Comedy legend George Wendt has sadly passed away at the age of 76. Known to generations of fans as Norm from Cheers, Wendt's ...

“Too many letters.”Credit...via Chermayeff & Geismar & Haviv Mr. Haviv, 49, is a partner at Chermayeff & Geismar & Haviv, the design studio behind logos for NBC, Mobil and New York ...

By Aileen Kwun Logos carry a peculiar, almost paradoxical burden of both inspiring loyalty and conveying novelty. A good design stands the test of time, while maintaining the allure of the new ...