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LEWISVILLE, Texas--(BUSINESS WIRE)--Today, JCPenney launches Frye and Co., a western American collection of apparel, footwear and handbags, that draws its inspiration from the iconic Frye brand.

The Frye Company is best known for its collection of boots for men and women. It has been around for almost 160 years with its first boot being released in 1888. JCPenney has now harnessed the ...