Understanding the emotional landscape of the target audience enables the creation of packaging that fosters authentic connections and cultivates brand loyalty. Effective packaging design ...
"A better end-of-life story." Revolutionary new tech solves major issue of a top packaging material: 'Companies and consumers ...
A sleek design with little detail and a few subtle colours can be an effective option. Practise various designs in different ways by changing the product. Think about how the packaging will impact ...
A brand’s packaging remains the constant and primary medium for brand communications. Brand assets such as logo, colour and shape trigger recognition but must work harder in an online store where big ...
The packaging design and simulation technology industry is evolving rapidly, driven by advancements in software tools that ...
Packaging is often the last element of a mix to be tested, and usually as an after-thought. Few clients or research agencies are experts in packaging research, and few tools exist which have ...
Innovations in cool-running packaging technologies and embedded passive networks are enabling power devices to run at higher ...