Randomized control trials (RCTs) remain the gold standard in measuring the incremental impact of marketing. They work by ...

Build a winning digital marketing strategy from scratch with expert tips on SEO, content, email, analytics, and scaling ...

Retail sector marketing doesn’t stand still — it changes and evolves along with the advancement of new digital technologies ...

The rules of digital branding and marketing have fundamentally changed. For entrepreneurs and businesses striving to stay relevant, it’s no longer just about having the biggest ad budget or the most ...

Experts call for stronger regulation of digital food marketing to counter the increasing risk for obesity and teens’ ...

Being in the right place, at the right time, in front of the right people is about implementing the right tactics and ideas, as in the following five digital marketing examples. 1. Target the right ...

In today’s hyper-connected world, digital marketing is no longer optional, it’s essential. As consumers increasingly turn to search engines, social media, and online shopping, businesses must meet ...

Pixels to Profits by Ankur Mehra offers actionable strategies for success in the rapidly growing creator economy in India and ...

Introduction In this digital age, the convergence of user experience (UX) design and artificial intelligence (AI) is changing ...

Companies undertake a wide variety of digital marketing strategies to help their brand stand out. Today’s digital-first marketing environment has created countless opportunities to reach your target ...

The Drum Awards for Marketing APAC 2025 revealed not just who’s doing great work but how great work is being done across the ...

The Indian film industry’s digital shift and changing behaviour of audiences call for new-age marketing and monetisation ...