The campaign started with the Marion Ette puppet — which was purchased on eBay for an unknown price — and spiraled down a well of social accounts, identity creation and backstory to ultimately ...

Peregryn Agency will combine SEO and hospitality digital marketing with travel storytelling to help travel brands stand out ...

By staying ahead of these trends, businesses can position themselves for success in an increasingly competitive digital ...

Now, after intensive and pivotal strategic planning and evaluation, the company is taking a bold step forward. Introducing ...

Sir Martin Sorrell emphasised the transformative role of AI in advertising. He called for automating media planning, stating ...

Nottingham-based digital marketing agency collective The Boda Group has taken a significant ownership stake in a customer experience consultancy.

Amika will continue to disrupt and drive innovative product development while maintaining connections with stylists in ...

It’s a common scenario when businesses need to decide if they should do all of their PR and marketing in-house or hire an ...

Publicis Media U.S. has acquired Dysrupt, a digital performance marketing agency. The acquisition aims to enhance Publicis Media’s capabilities in delivering effective digital marketing solutions.

The comprehensive analysis includes statistics showcasing the impact of effective branding on consumer behavior, digital engagement, and overall revenue growth. Among the highlights: 77% of consumers ...

The survey also found that second-screen usage is common among Super Bowl viewers. Social media is the most popular secondary media platform, with 46% of digital viewers and 30% of traditional TV ...