Instead of extracting, transforming and loading data into separate analytic clusters or data warehouses, converge data so all applications can use it in real time Applications have always dictated the ...
Viant’s answer to the marketing data overload problem isn’t a customer data platform – it’s a data lake. “And it’s for advertisers that want to go deeper on analytics,” said Jon Schulz, CMO at the ...
What you need to know about Google Cloud Next data announcements: BigLake support for Apache Iceberg, Hudi and Delta Lake; BigQuery adds unstructured data, Apache Spark and DataStream support; Looker ...
Data lake is a newer IT term created for a new category of data store. But just what is a data lake? According to IBM, “a data lake is a storage repository that holds an enormous amount of raw or ...
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