Customer perceived value is a concept widely used in marketing ... can be enough to entice your customer list to fill in a short survey and provide feedback on their product and service expectations.

Time to First Value is the critical but often overlooked moment that defines whether customers will keep going or give up.

Perceived value is the assessment made by customers regarding the worth of a product or service based on its ability to meet their needs and expectations, particularly compared to competing offerings.

But on perceived value, it comes in dead last among the nine subscription VOD services tracked; HBO Max ranks highest and Disney+ is in second place. The survey measured customer satisfaction with ...

Ensure customers feel “perceived value” is consistent. In a tough economic climate, a compelling value proposition must be the secret sauce that nurtures conversion. A 2021 McKinsey study ...

For years I’ve looked at surveys that indicate customers will pay more for better service. Not one survey has ever said the opposite. We confirmed this, once again, in the 2021 Achieving ...

According to the J.D. Power 2022 U.S. Life Insurance New Business Study, SM released today, a customer’s perceived value and the view that insurers are making recommendations in the customer’s ...