Info-Tech Research Group's new blueprint highlights the shift from Sales Operations to Revenue Operations as the key to ...

Customers are no longer interacting with brands on a campaign-by-campaign basis but instead throughout a lifecycle. This ...

Due to the convergence of data, AI, and analytics technologies, MarTech is moving quickly toward embedding CDP capabilities within broader CX solutions.

By Evans MALLET“Some say marketing is just a department. Others say it’s a function. But those who understand it… know it’s the soul of business itself.”Act I: In the beginning… there was businessA ...

Built natively on the Salesforce Platform, Marketing Cloud Next brings agentic marketing to life with actionable data, cross-departmental workflows, and autonomous AI agents embedded across the entire ...

Despite the availability of other tools like messaging, email is Gen Z's top choice for workplace communication, according to ...

In a noisy B2B landscape, brand building is the only way to create a lasting pipeline and differentiate in an AI-first world.

We’ve talked to brand-owners, email marketers, and ecommerce experts, and one thing is clear–personalizing email automations as customers take different actions is one of the most important tools an ...

AI-powered analysis of 60 million phone conversations reveals phone lead conversion rates of 37% across industries SANTA BARBARA, Calif., June 10, 2025 /PRNewswire/ -- Invoca, the leader in AI-powered ...

"CXOP enables enterprises to move beyond static workflows and deliver intelligent, empathetic interactions at scale," said Ivan Ostojic, Chief Business Officer at Infobip. "It's a foundational step ...