A lot of that traveling will be done by young adults making their way home from school or new cities to see family and reconnect with old friends. That last part is the crux of Facebook’s first brand ...

Learn how to view metrics for specific creative assets in Meta and think through testing strategies including what you can ...

Shoe insoles brand Vktry debuts its first TV ad featuring professional, college and high school athletes to take its brand to ...

New media startups like The Bulwark and Ankler Media are building their businesses with a focus on loyal subscribers over ...

WhatsApp will add usernames linked to Instagram and Facebook handles, reducing phone number reliance and unifying identity ...

Global ad fraud losses set to double to $172 billion by 2028, while India loses nearly Rs 4,900 crore annually to fake clicks ...

Facebook Dating, Meta’s built-in relationship feature, has gained global traction but remains unavailable in India despite ...

An increase in targeted ads is helping to fuel revenue growth and easing some concern about the technology’s impact.

Facebook cut more than 600 UK jobs as its revenue passed the £3bn mark and profit rose in 2024, it has been revealed.

Artificial intelligence is already blurring how we think about what is real, even when we know the truth.A recent study at UC ...

Videos that trigger strong emotions — as deepfakes often do — generate tons of engagement, Pagoto said. In a system where ...