The brand’s new logo is as serendipitous as it is straightforward, but no less sublime. It almost feels like an intervention ...

The BriefThe Orlando Magic unveiled a new logo and three redesigned uniforms, marking the team's first major rebrand since ...

Chances are, the Nike Swoosh is the first thing that comes to mind. The Nike Swoosh logo has a fascinating backstory, as it started as a shoe stripe, as a way to differentiate its shoes from ...