At NAB Adobe announced the general availability of Primetime (formerly “Project Primetime”), it says it is the most advanced TV publishing and monetization platform for programmers and pay TV service ...

Adobe has announced ... Oliur Rahman Adobe Advertising Cloud TV enables advertisers to purchase ad inventory – including live linear TV, addressable TV, connected TV, video-on-demand (VoD ...

Others, including Adobe, White Ops, and Pixalate, have warned against increasing fraud in the connected-TV environment, with almost 18% of programmatically sold connected-TV video ads in the third ...

Focus of key players on innovations and upgrades such as curve design and connection options is creating lucrative business opportunities for companies operating in the connected TV market.