Is your green my green? Probably not. What appears as pure green to me will likely look a bit yellowish or blueish to you.

An object’s color appears differently under different lighting and against different backgrounds − for different viewers. But ...

Syme then used these as his starting point for the color names, descriptions and actual color charts in Werner’s Nomenclature ...

Don’t believe it? Well, you can see the color for yourself. Beware though: it is a new hue that can’t be found on a Pantone ...

The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...

Scientists discover new color 'Olo' that humans can only see with special laser technology. A research team from UC Berkeley ...

Here's a philosophical question for you. If a color doesn't have a name, can we still see it? Many years ago, the human eye ...

UC Berkeley scientists used lasers to create a new color, “olo,” letting humans see a vivid blue-green never seen before.

Scientists have created a new platform called 'Oz' that uses laser light to control up to 1,000 photoreceptors in the eye at once. Using Oz, the researchers showed people images, videos and a new, ...

If you compare it to a cloudless sky on a bright, sunny day, at most, it’s a cool gray color with a bare hint of blue. I went around my office and found everything with a sky blue hue, including last ...