Coca-Cola’s Vitaminwater, however, is rewriting the rules with its bold new branding approach. The brand has introduced a striking updated logo that, at first glance, radiates simplicity and ...

See a few examples of packaging designed to enhance the user experience from Coca-Cola, Capri Sun, and Starbucks from ...

In early April, President Donald Trump gathered dozens of hard-hat-clad coal miners around him in the White House East Room.

Coca-Cola's vitaminwater has taken a different approach with its rebrand. It's ditching the previous slightly pharmaceutical-looking identity in favour of bolder branding that aims to be fun rather ...

Pete Lempert, who took over as CEO of TRG in March, explains how he's getting the agency back on the industry's radar five ...

Unlike these other flavor plays from the company, Sprite + Tea might already be familiar to many fans. That’s because before ...

With well over a century of history, Coca-Cola has had plenty of time to develop its aesthetics. Here are all its major ...

Over the past few days, astute Google users may have noticed that the company’s capital G logo now occasionally features a gradient softening the transitions between the four solid-colour sections.

One of the biggest design makeovers came in 2015 when the new 'G' logo was introduced that featured the brand's iconic colours: blue, red, yellow, and green. That 'G' logo has remained unchanged ...

The government of the Virgin Islands is taking a stand against Coca-Cola and PepsiCo as the plastic waste crisis in the popular tourism destination spirals out of control. In April, the Virgin Islands ...

“This is what makes a huge difference when someone is going gray, because there are different levels of gray,” she says. “Even though we may put somebody with gray hair into the cool category, in ...

Coca-Cola, in a letter filed to SEC, defended its policies and looked to block the proposal from its annual meeting. The beverage giant argued that it seeks to mirror the markets it serves ...