In the consumer goods space, few rivalries are as iconic or enduring as the one between The Coca ... billboards and now digital screens. While the rivalry was once defined by the cola commercials ...

Coca-Cola and the World Wildlife Federation unveiled the first ever living billboard in the Philippines last week — a stunning display meant to represent the long-standing partnership between ...

The Coca-Cola Creations Hub includes an AR music experience created in collaboration with ... hand-painted murals and an appearance on the brand's Times Square billboard. Plus, Coke will embrace the ...

In addition to the Lens Carousel, the AR experience is available by scanning billboards in New York and Chicago, visiting Coke Studio’s website or scanning a Snapcode. Coca-Cola seeks to engage a ...

In the 1920s, Coca-Cola added outdoor billboards and radio program sponsorships into its advertising mix. The famous Coca-Cola Christmas advertising campaigns began in 1931 with illustrations of ...

The brand is also debuting special Snapchat filters and an AR lens to promote the new Coca-Cola Zero Sugar ... the campaign will see classic panel and billboard placements in 77 separate markets ...