The goal? Solve consumer frustrations at not getting a clean tear, which leads to additional toilet paper usage and potential waste. Charmin Ultra Soft Smooth Tear results in a cleaner separation ...

Not to be too gross about it, but earlier this week I was sitting down, in my bathroom, on the toilet ... roll came from a fresh 24-pack of Charmin Ultra Soft, the same brand I always buy ...

(CNN) - Charmin is rolling out a change in its toilet paper rolls. The brand is introducing Ultra Soft rolls with scalloped edges nationwide this month. The perforations between the squares are ...

Charmin's new Ultra Soft Smooth Tear toilet paper has wavy perforations to deliver a better, smoother tear. Charmin has a new take on how toilet tissue tears. The Procter & Gamble brand this month ...

(CNN) - Charmin is rolling out a change in its toilet paper rolls. The brand is introducing Ultra Soft rolls with scalloped edges nationwide this month. The perforations between the squares are ...