A new series of odd items based around the back ends of various Sanrio mascots turn their butts into adorable hair clips and ...

Fans of all things kawaii are in for a treat as Sanrio and CROCS unveil a collaboration that’s bursting with charm, nostalgia ...

A Birmingham manufacturer has won a licensing deal with the publisher of famous children's cartoon brand Hello Kitty and ...

Hello Kitty owner Sanrio Co. surpassed Japan’s biggest company Toyota Motor Corp. in stock turnover last month on the firm’s ...

Naturally, this success has led to Hello Kitty also jumping into the world of video games. While Sanrio has released numerous ...

The brand originated in Japan in 1977 but has held a presence in the United States for close to two decades. It’s in other ...

The Hello Kitty Cafe Truck is on the road for its 2025 U.S. tour, and will make its next stop at the Kenwood Towne Centre in ...

Sanrio opened up pre-orders for a new collection of goods that feature the butts of popular mascots like Pompompurin and ...

When Hello Kitty met Junji Ito last year, fans of cute mascots and horror manga alike were stunned and totally obsessed. The unexpected mashup turned the sweet Sanrio lineup into nightmare-fuel ...

Labubu is a stunning success and a new Chinese cultural export, but can the company repeat its feats and rival Sanrio?

The Hello Kitty Cosmos Light and Shadow Exhibition officially opened on May 30, marking one of the largest immersive Hello ...

Sanrio, the 64-year-old company behind the iconic Hello Kitty brand, is thriving once again with a modern makeover.