'X-odus' creates growing challenges for brand marketing
In the week following the election, more than 1 million mostly left-leaning people joined Bluesky, a social media network ...
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How to navigate key challenges in performance marketing
As advertising costs continue to rise, global digital ad spend will increase 8.4 per cent in 2024, and privacy regulations ...
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The Top Challenges in Executing a Data-Driven Marketing Strategy
Marketing leaders say the greatest challenge they face in executing a data-driven marketing strategy is targeting segmented audiences, according to recent research from Ascend2. The report was based ...
AI And Influencer Marketing: How Businesses Can Navigate The Future
Influencer marketing has evolved from a trend into a multimillion-dollar industry reshaping brand strategy worldwide.