Ankur Binwal notes that integrating AI into traditional marketing represents a significant shift, blending innovation with established methods ...

Major brands like Coca-Cola, Unilever and Procter & Gamble have shifted from a single agency of record to a flexible model ...

This piece was contributed by Elaine Andrews, Lecturer, Marketing Department within Cameron School of Business The Wilmington ...

Amid record spending intentions by shoppers, holiday marketing campaigns reflect more diverse media mixes and experiments ...

Reaffirming its commitment to innovation, in London, UN Tourism announced the launch of the UN Tourism Artificial ...

Jennifer Berndt, marketing category manager for beverages ... regulatory compliance and cost considerations,” Kyowa Hakko’s ...

AI is expected to become a key enabler for digital twin technology, not least in the sustainability space. But there are ...

There is no single best type for every situation, because the choice depends on the type of AI model, whether accuracy, performance, or power is prioritized, and where the computing happens, with the ...

Vinayak Mahtani is the CEO and cofounder of bnbme Holiday Homes.

The exchange4media Group is all set to host the seventh edition of e4m Screenage- the mobile marketing conference on November 28 in Mumbai. At the conference, a distinguished panel of industry leaders ...

In his winning ACSA Cotton Institute essay, Prateet Dhandhania examines the rivalry between cotton and man-made fibers and ...