In the week following the election, more than 1 million mostly left-leaning people joined Bluesky, a social media network ...

As advertising costs continue to rise, global digital ad spend will increase 8.4 per cent in 2024, and privacy regulations ...

Marketing leaders say the greatest challenge they face in executing a data-driven marketing strategy is targeting segmented audiences, according to recent research from Ascend2. The report was based ...

Overall, marketers in Singapore are relatively optimistic about 2025 with 41% expecting an increase in budgets next year, and ...

Influencer marketing has evolved from a trend into a multimillion-dollar industry reshaping brand strategy worldwide.