Christine Duffy, Carnival Cruise Line president, says lifetime perks no longer sustainable as passenger numbers soar.

On June 23, the company announced the launch of Celebration Key, an entirely new exclusive spot for its cruise guests. The ...

Carnival Cruise Line Brand Ambassador John Heald, who diligently responds to hundreds of passenger questions and complaints ...

CCL's 2026 loyalty revamp ties rewards to total guest spend, aiming to deepen engagement and boost long-term yields.

Yes, Carnival Cruise Line’s announcement about its new Carnival Rewards loyalty program was, without a doubt, an epic fail. Although the cruise line needed to evolve its approach to loyalty ...

Loyal to Royal' cruisers have thoughts and worries about what Carnival’s new loyalty program means for the cruise industry.

Although Carnival has been talking about a planned loyalty program revamp for months, the cruise line had not yet revealed any details about the changes until now.

Weeks after Carnival upset longtime cruisers with loyalty changes, Seabourn announces its own overhaul with new opt-in rules.

Bye-bye VIFP: Carnival joins a wave of brands tweaking loyalty programs to focus on dollars spent.

Carnival Makes a Major Change to Its Loyalty Program— What It Means for Your Next Cruise originally appeared on Parade. Calling all cruisers! Carnival Cruise Line is charting a new course ...

A cruise loyalty program based solely on frequency doesn’t work long-term. Carnival reports that on the average sailing today, a quarter to a third of passengers are Platinum and Diamond VIFPs.

Carnival Cruise Line rep threatened over loyalty program changes originally appeared on Come Cruise With Me. Getting upset is a natural reaction to news you don’t like, but no matter how angry ...