In launching its new Dairy Milk Bubbly, Cadbury is centering a social media and experiential campaign around Joyville–an imaginary wonderland where its chocolate comes from. Move over ...

Cadbury is to launch a £6 million campaign with Fallon to promote new Dairy Milk Bubbly, introducing Joyville. According to LBB, Joyville first appeared with a giant magical musical chocolate ...