MMSI, a leading force in the direct response television (DRTV) and connected TV (CTV) media buying industry, proudly ...

Brands see the value of entertaining content, which will carry over to CTV ... such as small logos or characters. While some of these elements have been used on linear TV, streaming makes it ...

Streaming and connected TV (CTV) are increasingly becoming a dominant force in the television landscape and a critical ...

Connected TV (CTV) is now delivering dramatically superior returns compared to linear TV, while consuming far less budget, ...

Will programmatic buying will inevitably lead to a repeat on CTV of what happened with digital media publishers?

NEW YORK —Nielsen said it struck a multiyear renewal agreement with Fox Television Stations for measurement across 18 of ...

Subscribe to your choice of industry specific newsletters, save $100 on conferences, search member directories, comment on stories and more. Free to qualified media, marketing and advertising ...

In both retail media and CTV today, platforms, systems and the entire industry lack standardization. Indeed, recent studies ...

Drawing from DV’s proprietary measurement data and a global consumer survey of 22,000 viewers, the report explores how consumer behaviour and advertising performance are evolving across the rapidly ...

The global installed base of Smart TVs and Connected TV (CTV) devices will reach 4.2 billion units by 2030, growing at a CAGR of 9.6% from 2.65 billion in 2025, according to the latest report from ...

How are the OEM and OS battles changing the way TV is marketed and distributed, from live linear to FAST, AVOD, and all other forms of free streaming? Are we heading toward a closed society in terms ...