The rise of CTV advertising is closely tied to changes in consumer viewing habits as audiences increasingly prefer digital ...
JioStar has floated the standalone rate of Rs 50 lakh for a 10-second slot for the IPL final match on CTV. The broadcaster is ...
The Indian Premier League (IPL) 2025 faces a pricing dilemma. Soaring advertising rates, driven by JioStar's dominance after ...
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