The shift of over $150 billion in linear TV advertising spend towards CTV is seen as a major growth driver for Trade Desk, positioning it favorably on the demand side. Additionally, the report ...

LG Ad Solutions in partnering with iSpot released a study called "The Efficiency Curve". Among the ... [+] takeaways is a TV ad strategy using more CTV wand less linear TV will lead to better ad ...

LG Ad Solutions, a global leader in connected TV and cross-screen advertising, today announced findings from a pivotal study ...

the study demonstrates how optimising media investments across linear TV and Connected TV (CTV) can minimise waste and drive superior campaign outcomes, including improved reach and frequency. The ...

New data identifies the tipping point for optimizing television impressions across linear and CTV to achieve balanced frequency and drive higher ROI. MOUNTAIN VIEW, Calif., January 14, 2025 ...

Connected TV (CTV) is not just the future—it’s the now of advertising. With global CTV ad spending reaching a jaw-dropping $1.6 billion, brands are tuning in to the platform’s unparalleled ...

India TV announced a new 24x7 pop-up channel for Maha Kumbh 2025 for its Connected TV (CTV) users to experience the spirit and majesty of this big event in the comfort of their homes. Showcasing ...

For over 50 years, CTV National News has been Canada's most-watched national news program, covering the stories that matter to Canadians. Watch at 4:30 & 10 p.m. ET on CTV News Channel and CTVNews ...

The Directors Guild Foundation is working with the Motion Picture Television Fund to administer financial assistance to DGA members impacted by the Los Angeles wildfires. The fund — which will ...

The Motion Picture & Television Fund, whose outreach was pivotal during both the pandemic and the Hollywood strikes, has turned its social-service apparatus to the destructive L.A. wildfires.