When used strategically and compliantly, SMS can be the missing piece in your multichannel marketing approach.

Marketing Strategy - Fully 84% of consumers in the United States say they've opted in to receive texts from at least one ...

In direct marketing, companies deliver their messaging and sales pitches by social media, email, mail, phone/SMS, and door-to-door visits. Although the number of communications sent can be massive ...

The Tribune, now published from Chandigarh, started publication on February 2, 1881, in Lahore (now in Pakistan). It was started by Sardar Dyal Singh Majithia, a public-spirited philanthropist ...

Techno India Group & Sahaj Retail Ltd launch 'Techno-Sahaj Blue Collar Jobs' to Empower Rural & Semi-Urban India with Skill-Based Employment Opportunities ...

TRAI has implemented a suffix-based classification for SMS messages nationwide, effective May 6, to enhance transparency and reduce spam. Each SMS header now includes a suffix indicating whether it's ...