“An identifiable mascot is one of a few visual tools a university possesses that can cut through noise and create positive brand association, particularly for youth,” Homefield Apparel founder ...

Other brands opt to dip back into their archive to retrieve forgotten jewels. For example, PG Tips recently brought back its Monkey mascot, and Asda reintroduced its Rollback price pledge and famous ...

Leah Williamson’s story is the kind that inspires a generation. Her journey from an eager nine-year-old mascot walking onto ...

From discussions around reclassifying brand as a tangible asset to Nike’s brand value dropping by $20bn, it’s been a busy week. Here is my take. The definition of brand can, sometimes, border on the ...

Did you know Princess Diana and then-Prince Charles honeymooned aboard the Royal Yacht Britannia? You'll find the impressive yacht anchored at the Leith Docks, north of central Edinburgh.

PEOPLE can exclusively reveal why the star chose to work with Oreo, despite sparingly collaborating with brands, and how the sentimental flavor came to be Sabrina Weiss is the Editorial Assistant ...

With nearly 200,000 TikTok followers, the Brooklyn native has represented Rihanna’s Fenty Beauty and luxury brand Off-White and is the first celebrity spokesperson for nail-polish company Essie.

The state Board of Regents in 2023 banned the use of Native American mascots, team names and logos in public schools. The regulation affected 13 districts on Long Island, including Massapequa ...

Authentic Brands Group and Levi Strauss & Co. have agreed to a nine-figure deal for the former to acquire Dockers. Authentic announced Tuesday it was purchasing the intellectual property of the ...

The original Phillie Phanatic, David Raymond, had a dream of a hall of fame that would honor mascots the same way athletes in basketball, baseball, football, hockey and other sports get enshrined ...