From artistic decisions to marketing campaigns, the new book chronicles the 'business and creative decisions that have ...

In today’s hyper-connected world, first impressions often happen online. Before meeting you in person, people are likely ...

Berkshire Hathaway’s 2025 shareholder meeting offered a limited edition anniversary book and a new reading list from Buffett.

How CEO branding enhances business growth, builds trust, and drives success. Learn strategies to develop a powerful CEO ...

How do you use your personal brand to attract new opportunities and collaborations? We asked industry experts to share the steps they take to position themselves for success. From crafting a ...

Johnson & Johnson has shifted its generative AI strategy away from broad experimentation across the healthcare conglomerate to a more focused approach. Chief Information Officer Jim Swanson said ...

The first essential strategy involves clarifying what specifically distinguishes your expertise and approach from others in your field. Effective personal branding begins with thorough self ...

"Savanna's overall understanding of our industry and where it is headed, and her impressive background in developing and executing impactful marketing and brand strategies, both at the collegiate and ...

Once viewed as little more than book repositories and snack counters ... The Ontario Tech University campus store, with its blend of ecommerce, brand strategy, and local partnerships, exemplifies this ...