The influencer and comedian surprised unsuspecting shoppers at a pharmacy who were looking for the brand. CeraVe senior ...

In the absence of face-to-face contact with customers, digital loan provider Fig turned to an old-school strategy to forge ...

Coca-Cola India's Charged refreshes its brand image with the launch of a dynamic new mascot, the Wolf, symbolizing energy and ...

Did you catch all the movie references in the videos IU put out teasing a bison mascot? Inside how "Operation Bigfoot" came ...

The agency created The Wolf to align with the brand’s stated ethos. Featuring high-contrast colours and sharp details, the ...

Created by BRANDED, the Wolf represents physical agility and mental alertness, aligning with the drink’s positioning.

The look of the Michelin Man was inspired in 1894, when a pile of tires at the Lyon Universal Exhibition caught company ...

British Gas introduced brand characters, the Things, in its latest campaign, which its marketing boss says is a fluent device it wants to use “forever”.