Why? Because brands are using mascots to lean into the absurdist humor popular with Gen Z. These characters can quickly capitalize on meme-worthy, trending moments and engage younger audiences in ...

"Breakfast mascots like these have real staying power ... the researchers analysed global search data for 35 well-known brand characters, looking at search volume figures from Google Ads from ...

In the absence of face-to-face contact with customers, digital loan provider Fig turned to an old-school strategy to forge ...

The influencer and comedian surprised unsuspecting shoppers at a pharmacy who were looking for the brand. CeraVe senior ...

Credit: Kellogg's "Breakfast mascots like these have real staying ... researchers analysed global search data for 35 well-known brand characters, looking at search volume figures from Google ...

It was such a fun character to create – both brash and endearing. A real bite of New York.” A lot of the most successful brand mascots have nostalgia value, and Frankie is no exception.

Credit: Taxi Studio Insurance rebrands aren't traditionally the most exciting, but in recent years we've seen some challenger brands pop up ... what better way than a character, that’s how ...

When marketing our home service company we need to define one specific type of person that we want to really resonate with. One of the many company logos designed by Graphic D-Signs, Inc. The ...

Aaryav Gupta, Co-Founder and CEO of Cugo, said, “We are beyond excited to introduce our new mascot, which truly captures the spirit of Cugo. This character is designed to bring a smile to every ...

However, there is one department that Sony could never really compete in: coming up with a brand-defining mascot character. Sony just never seemed to have an answer to Nintendo’s Mario or Sega ...