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Boohoo has urged shareholders to reject Mike Ashley’s attempts to take control of the fashion brand, claiming the Sports Direct billionaire could have “ulterior motives” in his approach.

Boohoo has refreshed its logo and branding as it hailed “an exciting new era” for the fashion label. The fashion retailer said the “creative redirection includes a bespoke custom designed ...

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Boohoo said its creative redirection includes "a bespoke custom-designed logo" in a new handwriting, alongside "a fresh colour palette of blush and concrete" that "adds a younger take on the brand".