That immediately kicked off an avalanche of responses over whether the bag was blue or white. The hashtag #MyBag became the new #TheDress, which brought the internet to a standstill in 2015 as ...

Previously available at Walt Disney World, the new Mickey Americana Lug Bag has now arrived at Disneyland.We found it for ...

Primark has wowed shoppers with two £6 items that fans are desperate to add to their summer wardrobe. The colourful ...

How our ideas about point of view got all turned around.

Every now and then Ikea throws out curveballs - think their recent entirely handmade collection, or this very un-Ikea range - and now, they’ve gone and redesigned the iconic blue bag, again.

It’s safe to say you can spot an IKEA bag from a mile away thanks to its iconic bright blue color. Made from woven forest green and white fabric, the new FRAKTA bag is designed through a ...

Bring the Noise When you get the chance to touch a Deep Blue Bag, you'll notice two things right away. One: It's very light, just about one pound. Two: It's noisy. The white and blue sailcloth ...