Every new car is a marvel of coordination, even before it reaches the end of the assembly line. Thousands of ...

Independent marketing consultancy IMA B2B has appointed Jacinta Cali as digital director. Cali will lead the integration of ...

In today’s competitive B2B world, traditional marketing tactics often fall short when it comes to targeting high-value ...

Four out of five B2B marketers feel that pressure to deliver results is higher than it was just two to three years ago.

Key market opportunities in sanitary ware include growth in smart, sustainable, and water-efficient products, expanding ...

Key opportunities in the sports market lie in participatory sports, media rights, and standalone ownership, with major growth ...

From operating in survival mode to finding flexibility, four B2B marketers discuss the ups and downs of going it alone.

At launch, Beauty Rep is partnering with a curated group of leading aesthetic brands. Early adopters include Babor, Linder Health, AlumierMD, Dermaesthetics Beverly Hills, Avea Life, CielementsMD, ...

According to Forrester’s State of B2B Events 2025 report, 68% of global marketing leaders say their event budgets are flat or ...

PR does three things that most B2B companies dramatically undervalue, especially now in the age of AI: • First, it builds ...

With these four strategies, sales team leaders can feel better equipped to make the deals that count in the last months of ...