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Apple is going all-in on Formula 1. Weeks after the ‘F1’ movie became the company’s biggest box office smash, the Silicon ...
It’s a Tom Cruise kinda movie, but it stars Brad Pitt. He’s the protagonist in this tale about an aging, washed-up race car driver who everyone’s counted out.
The Movie’ had iPhone camera technology, Top Gun’s film director and Brad Pitt. Its success has proven to be the ultimate ...
ESPN has remained in the mix for retaining U.S. rights, but sources say Apple's offer greatly eclipses the sports media giant's bid ...
ESPN currently holds the broadcasting rights for F1 in the US and streams the race live along with F1TV. However, as ESPN’s ...
The Movie, Apple is weighing up the acquisition of Formula 1’s American broadcast rights, the Financial Times reports.
Apple's film strategy has focused on prestige and specialty titles, which has worked during awards season. Read what AAPL ...
F1, motor racing drama starring Brad Pitt became one of the biggest surprise hits of the summer. The film crossed the finish ...
As racing drama "F1" celebrates a victorious box office lap, Parrot Analytics reports soccer comedy "Ted Lasso" generated ...
Apple is set to acquire Formula 1's US streaming rights for an estimated $150 million annually, potentially outperforming ESPN's offer.
Brad Pitt's Hollywood success can be attributed to his cultivated public image and long-term reputation strategy, a PR professional says amid the "F1" movie release.