The Power Of Archetypes For Strategic Brand Positioning: A 5-Step Approach
A brand’s ability to forge meaningful connections often lies not in what a brand offers, but in how it resonates emotionally ...
Business Insider1mon
Dell's execs say Apple doesn't own branding words like 'pro' and 'max,' so they can use them too
"Your branding sounds a lot like Apple. Aren't you just following them?" one audience member said at the briefing, Bloomberg's Brody Ford reported on Monday. Ever since the iPhone 11 was ...
9to5Mac11d
Apple may transition away from ‘iPhone SE’ branding: Here’s why that makes sense
With the current SE branding, you can’t really get a great sense of its age, unless you do your research. However, Apple could mitigate that by switching to years instead of generation numbers.
MacRumors29d
Dell Copies iPhone 'Pro', 'Pro Max' Naming Strategy for New PC Lineup
Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking resemblance to Apple's iPhone nomenclature. The computer manufacturer is ...
Benzinga.com29d
Dell Simplifies PC Lineup With Apple-Like Branding: XPS, Inspiron Brands Are Gone For Good
On Monday, Dell Technologies Inc. DELL announced a major rebranding of its personal computers, aiming to boost sales by adopting a simplified naming strategy similar to Apple Inc. AAPL.
AFAQS28d
Dell's rebranding is eerily reminiscent of Apple nomenclature
Instead, Dell will adopt a simplified branding strategy centered around its name ... and black, evoking Apple’s signature style. Alongside the logo, Dell is overhauling its design language ...