Amazon has unveiled a new logo for the first time in 20 years. The images are courtesy of Amazon.com "As Amazon scaled at extraordinary speed, the brand system sometimes struggled to deliver ...

A new pair of custom fonts finally tie Amazon products and services together, as part of a global refresh by the design agency Koto.

Amazon and Sony cancelled The Wheel of Time, their ongoing adaption of Robert Jordan's epic fantasy book series. We were fans ...

PEOPLE are being left shocked after discovering the meaning behind the ice cream brand Häagen-Dazs.  If you have ever assumed that it was named after its founders or that it is a Swedish, ...

It's not us, it's you. But while these rare catastrophes grab the headlines, most brands update their identities with barely ...

Getty Images / volkankovancisoy Brand recognition ... How Brand Recognition Works A brand is a name, logo, word, mark, tagline, or any other identifying characteristic that distinguishes a ...

Georgia Brown, who was previously Head of Amazon Studios, Europe, is moving into the podcasting world. Brown has been named ...

Amy Powell, a veteran executive known for her stints at Paramount and most recently Amazon, has joined Vice Media to lead its ...

Update: Electronic Express via Amazon has dropped the price from $1,296.99 to $1,196.90. Electronic Express is an authorized ...

The e-commerce giant, Amazon, has become a household name. However, did you know Jeff Bezos originally wanted to call it ...

The heads of General Motors, Ford and Stellantis met with Trump to outline how his tariffs would disrupt automaking. Trump ...