Teenage athletes with dedicated social media followings are becoming the next generation of brand ambassadors, and they can ...

adidas finishes successful year with better-than-expected fourth quarter results. adidas today announced preliminary result ...

Bad Bunny and Adidas maintain their partnership by releasing the new Adidas Ballerina “Bold Gold” sneakers. The forthcoming ...

Decathlon found a void in the nature- and sport-loving market, tapped into it, and built a monumental business out of it.

Bad Bunny is certainly one of the most well-known Puerto Rican artists in the world. He has also spread beyond the music ...

The Adidas Originals shirt sold out quickly last autumn and forced many fans on to eBay to land the long sleeved masterpiece ...

Yamal has established himself as one of the best players in the world at the age of 17 and big brands are queing up to be part of his rise ...

Adidas is currently ruling the roost when it comes to comfortable, stylish trainers. Following a successful run last year, ...

Under Armour is among the world’s biggest sportswear brands, behind the likes of Nike, Adidas and Puma, yet its name rarely ...

Following Kanye West and Bianca Censori’s attention-grabbing Grammys appearance, an advertisement for the rapper’s Yeezy ...

Within the digital landscape, social media ad spend has increased to $243 billion, a 15% rise year-on-year. And brands’ continued interest in influencer marketing is clear, with a 14% increase in ...