Target's decision to end its DEI program has sparked plenty of reaction, including Minneapolis City Council member asking shoppers to boycott the retailer.

Target is putting an end to its DEI programs following Trump's executive order banning them in federal agencies

In addition to other efforts, the retailer will end a program focused on carrying more products from Black- or minority-owned businesses.

Target has announced it is rolling back its diversity, equity and inclusion (DEI) policies, becoming the latest corporation to do so following President Trump’s election. In a memo sent to

KeyBanc Capital Markets adjusted its outlook on McDonald's Corporation (NYSE:MCD) shares, reducing the price target to $320 from the previous $330 while maintaining an Overweight rating. The adjustment follows a notable decline in the company's stock value,

Target follows McDonald’s and Walmart in ending DEI initiatives in response to conservative backlash, legal threats and Trump’s November election victory.

Companies that have withdrawn or toned down DEI initiatives include Target, Meta, and McDonald's. President Trump moved to end DEI initiatives at federal agencies shortly after his return to the White House. The number of companies ending their diversity, equity, and inclusion programs continues to grow.

Target, which operates nearly 2,000 stores nationwide and employs more than 400,000 people, said it already had planned to end the racial program this year. The company said Friday that it also would conclude the diversity, equity and inclusion, or DEI, goals it previously set in three-year cycles.

KeyBanc lowered the firm’s price target on McDonald’s (MCD) to $320 from $330 and keeps an Overweight rating on the shares. The firm notes

One of the country’s largest retailers said it will end the diversity, equity and inclusion goals it sets in three-year cycles and curtail racial equity initiatives.

Target is joining a wave of US companies pulling back on diversity, equity and inclusion (DEI) initiatives, as right-wing pressure leads companies to alter their commitment to hiring diverse candidates and expanding access.