CHARLOTTE, NC. — Points of access, especially at McDonald’s restaurants, continued to increase for Krispy Kreme, Inc. in the fiscal year ended Dec. 29, 2024, but a cybersecurity incident cut into of fourth-quarter sales, resulting in the company’s stock price plunging.
Activists are ramping up efforts to hold corporations accountable with a series of upcoming boycotts targeting major brands like Amazon, Walmart, and McDonald's. These actions follow a nationwide economic blackout,
The Feb. 28 economic blackout was not the last: activists are preparing for further boycotts to push back on Trump’s attacks on DEI.
Economic boycotts are happening and several more are planned, including a March boycott against Amazon. Here's what to know about upcoming actions.