The 32nd edition of SXSW running March 7-14 in Austin, Texas, will open with the Apple TV+ series The Studio starring Seth Rogen and brings world premieres of new films from Nicole Kidman, Rosamund Pike, Ben Affleck, and Paul Rudd.

The SXSW Film & TV Festival will kick off March 7 with the world premiere of Seth Rogen and Evan Goldberg's “The Studio,” the Apple TV+ comedy series starring Rogen as a fictional Hollywood studio head.

The Film & TV Festival will kick off with the world premiere of “The Studio,” the Apple TV+ comedy series starring Seth Rogen as a fictional Hollywood studio head.