2025 in focus: AI leads the way while advertisers expect more control
As we ease into 2025, AI’s role in advertising will deepen, driving transformative change across the industry. We anticipate ...
The Drum19h
Things fall apart: AI risks entropy – but puts a premium on original thinking
To compete with AI, agencies must do what they’ve always done best, says Dan Chapman, global chief strategy officer at UM, ...
CES 2025 and a tale of two keynotes
Nvidia’s Jensen Huang and Delta’s Ed Bastian both had strong stories to tell at CES. But why did one engage the audience so ...
How Marcel Marcondes’s creative conviction helped cement AB InBev’s global beer dominance
Shortlisted for the WFA’s Global Marketer of the Year award, the industry legend outlines his vision for growing beer’s ...
There is a corporate credibility crisis. The UnitedHealthcare killing response shows it
Signal AI’s Shann Biglione lays out what the assassination of UnitedHealthcare CEO Brian Thompson shows the corporate world ...
The affiliate link scandal isn’t Honey’s fault, it’s a symptom of a broken internet
PayPal’s Honey browser extension is under fire from creators and publishers who say it is skimming their affiliate link ...
Ford reboots the Capri with panthers, lightning & high-speed thrills
Ford of Europe is bringing back the Capri with a campaign as bold as the legendary coupe itself. Developed by Wieden+Kennedy ...
Plenty of agencies are tightening hybrid policies, but few match WPP’s 4 office days
A straw poll of ad shops for our Agency Advice series shows many ad execs sympathetic to Mark Read’s return-to-office ...
The Drum9h
Get ahead of the curve: 2025’s top creative trends out now
Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. From ...
Ad of the Day: Iconic McDonald’s characters take a road trip for a ‘cheeky Maccas’
McDonald’s Australia is channeling some 90s nostalgia with a character-heavy ad campaign that features Grimace and Hamburglar taking a road trip. Alongside Maccas Birdie and Office Big Mac, the ...
What’s the best way to use your creator budget?
The competition on social media is fierce. Chris Edwards of Tommy explains how to make sure you’re putting your creator ...
Why UK trade bodies are up in arms about changes to less healthy food ad restrictions
Isba, the Ad Association and the IAB UK are all pushing back on the latest amendments, which would prohibit brand and product ...