Learn why local and trade publications are just as valuable in your PR strategy as national outlets to building trust, ...

Reaching out and follow up are the top corporate cliché phrases that people can't stop using in their emails, according to ...

Discover how AI is transforming PR and marketing by automating repetitive tasks, improving workflows, and freeing teams to ...

Advertising & Promotions - What makes digital advertising creative great? Are marketers measuring creative quality against ...

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

If you're age 35 or younger and your college degree is in a non-STEM field, I'd bet that you've heard (more than once) some variation of "Oh, so you studied [insert name of discipline that falls under ...

Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience. Join 350,000+ marketers who rely on MarketingProfs for B2B ...

Most CMOs say they are now using AI tools at least weekly for a range of job-related tasks, including to generate copy, find useful information, and challenge their thinking, according to recent ...

Catch up on select AI news and developments from the past week or so: Yelp expands AI features to make local discovery more conversational, visual, and seamless. Yelp's fall product release introduces ...

Learn five practical ways B2B marketers can shift from mechanical, volume-driven tactics to human-centered marketing ...

At what point does brand messaging become too frequent? Why do people stay subscribed to brand communications? What makes ...

Most US consumers say they typically travel 20 minutes or less to make everyday purchases, according to recent research from Access Development. The report was based on data from a survey conducted ...