But product logic tells us that answer engines — especially AI-powered ones — are designed to keep users where they are. They ...

How El País has built scale and sustainability on a maturing market is the focus of this INMA Subscription Masters Webinar, which will feature Luis Baena, former chief marketing officer of Prisa Media ...

During this week’s Webinar, Gregor Zoller, director of IT for Germany’s Medienholding Süd, shared his company’s journey to ...

When Dagblad van het Noorden wanted to digitise its popular annual Christmas puzzle, Dr. Denker, it faced a number of ...

INMA’s new Advertising Initiative will focus on priorities ranging from first-party data activation for advertising revenue to talent and organisation design. Here are all the details and how INMA ...

Product teams can use an NPS survey and AI to surface the most important product priorities at their news company.

As part of INMA’s Young Professionals Initiative, we are featuring the winners of our fifth “30 Under 30” award. Today’s ...

Churn stops can become a growth driver instead of a loss when news companies put an effective win back in place.

The product and subscription teams at The Australian use its Newspass as an offer to subscribers who want to end their ...

Discussion of personalisation, devices, and monetisation at the recent INMA World Congress of News Media sheds light on how ...

One theme that popped up time and aInternet contains an abundance of content (both human-generated and AI-generated), where ...

During this week’s Webinar, INMA members will learn how AI can help produce a high-quality print product and dramatically ...