A new Wharton study finds two thirds of businesses are actually seeing a positive ROI from generative AI. Is it a watershed ...

It’s tough out there for a customer journey mapper, at least one who is still clinging to the old or legacy ways of ...

Marketers face a divided economy, persistent inflation, tariff pressures and declining social media trust as they plan for ...

Think of AI as a contract worker with no long-term memory: each assignment begins with a blank slate. It won’t remember past ...

When support teams capture and analyze the voice of the customer (VoC) — through sentiment analysis, chat transcripts and ...

With Webflow Optimize, Adobe Marketo and a nimble growth team, Samsara built a high-performance website that personalizes at ...

AI can be integrated into your existing systems; you don’t have to rip-and-replace. But successful AI implementation needs to ...

Brands can’t achieve real personalization without uniting their emotional and factual data layers into a single digital brain ...

Customer engagement platform receives significant funding to enhance AI capabilities and grow North American operations.

Humans still matter most. Google Research head Yossi Matias argues that AI won’t replace scientists — it will multiply their ...

At CDP World, Treasure Data redefined AI in marketing with its interoperable AI Marketing Cloud and the debut of the “Super Agent.” ...