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Federal court dismissed challenges to the CRTC's updated Canadian content rules, signaling potential changes for streaming ad ...
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Monthly editions and pickup distribution shift local print from mass flyer reach to more targeted, high-intent audiences.
The holdco is building out an end-to-end sports marketing offering, but Canadian implications remain unclear.
The platform showcased premium placements and new buying options designed to boost reach, engagement and brand relevance for ...
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As Meta explores new revenue streams, planners say the fundamentals of diversification and first-party data remain unchanged.
Diana Walter becomes the first chief media officer as the agency adds senior talent across client and investment functions.
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Samuel-Olivier Barrette, who brings a decade of media leadership experience, succeeds Patricia Châteauneuf.
The advertiser ran 4,809 occurrences last week, highlighting infrastructure, economic growth and the Canadian Armed Forces.
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