BestMediaInfo.com uncovers JioStar’s premium sponsorship plans as Smriti Irani’s ‘Kyunki Saas Bhi Kabhi Bahu Thi’ returns to ...

The AI-powered project includes a short film based on the Bhagavad Gita and forms part of a 100-title mythological slate ...

Marketers adopt cookie-free strategies and push for transparency as quality inventory takes priority in open web programmatic ...

Conceptualised by DDB Mudra, the campaign categorises customers into playful ‘Fries personalities’ while supporting a ...

The collaboration features Bumrah in a new campaign for the Golf GTI, focusing on themes of control, consistency and ...

UP has turned a page in the sensory playbook; this time with sound. In an exclusive with BestMediaInfo.com, PepsiCo India’s ...

Kantar has unveiled India’s most creative and effective ads of 2024, with legacy brands dominating the rankings. D2C and ...

JioHotstar claims to break the record for brand partnerships on a scripted OTT original, with sponsors across auto, tech, ...

Arun Narayan, currently leading the company’s Tanishq India business responsible for retail, marketing and merchandising, ...

Sood will report to Joonsu Cho, Chief Sales Officer at Kia India, and will be responsible for overseeing the company's ...

Advertisers using broad-match campaigns will automatically be eligible to have their ads displayed, offering brands a chance ...

The partnership covers website optimisation, performance marketing, social commerce, and AI-based personalisation to ...