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NBCUniversal Strikes Deal to Sell Versant Ads for 2 Cycles

NBCUniversal to sell ads for cable spinoff Versant

NBCUniversal on Wednesday announced it will sell ads for Versant, the new name for Comcast's spinoff of most of its cable networks including USA, CNBC and MSNBC. Why it matters: The deal allows Versant to focus on programming and product while outsourcing ads to NBCU,

Variety on MSN · 1d

NBCUniversal Strikes Deal to Sell Versant Ads for Two Cycles

NBCUniversal is parting ways with many of its cable networks, but the company will continue to sell all the commercials that appear on those outlets for the next two years. NBCU and Versant, the company that parent Comcast is spinning off,

The Desk on MSN · 1d

NBC Universal to continue selling ads for Versant

The partnership suggests Comcast's cable networks split isn't a clean cut, but a slow transition. This article, NBC Universal to continue selling ads for Versant, was first published at The Desk. Get stories like this delivered to your inbox by signing up for our free newsletter.

Marketing Dive3d

Inside Universal Ads’ plan to reach the next 100K buyers of TV ads

Comcast’s self-service platform powered by FreeWheel has grown its list of publisher and tech partners ahead of the upfronts.

The Bakersfield Californian8d

Comcast’s Universal Ads Expands to Even More Top Publishers, Democratizing Access to Premium Video for Advertisers of All Sizes

Universal Ads, which enables brands of any size to seamlessly create, buy, and measure ads across the premium video category, ...

TV Tech13d

Comcast Technology Solutions, AD-ID Join Forces to Advance Ad Standards

Their strategic alliance will promote the adoption of industry standards in advertising data and operational workflows ...

Crossing Broad19h

Sixers and Flyers Fans React to the New “Xfinity Mobile Arena” Name

In case you haven’t heard, starting in September, the Center formally known as Wells Fargo will become Xfinity Mobile Arena. It’s a six-year deal until they build another Flyers and Sixers arena and ...

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